author: ZHAO Zheng
4 years ago, Huang Jianxiang’s \This time, the South African World Cup, Huang Jianxiang 4 years ago may not be as great as the pressure of carrying his Sina planning a World Cup original video file, \and partner Licheng Peng, there are also many well-known guests laugh with football and soccer stars who do, playing a variety of whim of the game. In the \
is such an original video file from a network talk show now also get an unexpected bonus: According to the June 12, 2010 World Cup opening match Ereli hot research, 65% of World Cup watched friends said, \during the World Cup, more than 44 million people online friends online to watch This is the program.
differentiation strategy: \win the favor of Internet users. But the World Cup in Germany, Internet reports have started to homogenization, the major difference between the portal and the features are not prominent.
World Cup coverage as Sina Sina planning team leader Ge Jingdong General Manager of Marketing Center, know that the pressure on the World Cup coverage. How to create a session with differentiated characteristics of the World Cup coverage, how to get more concerned about the World Cup, users care about, through repeated studies, Sina finally defined \deadlock.
\World Cup, World Cup, beauty, entertainment and the World Cup, let the fans more ways to participate in the Pan World Cup. \
happens, SINA’s sports channel and Huang Jianxiang and Licheng Peng had just signed, the two critics in football influence and visibility, so that Ge Jingdong mind a new program file surfaced. \sports channels, video channels, entertainment channels have joined together to plan a new network talk show. After the planning team tried to think, for this file shows as a very unique and easy to spread the name \bubble ‘that words frequently appear in major media, the basic concern of people have heard about the World Cup’ Huang Li bubble’。\Many are from the CCTV and other TV production professionals, the production of television programs already do well, but do play a file on the network’s original video programming, the challenge to exceed previous expectations. \and Licheng Peng presided over the process in the multi-network with some new vocabulary, and guests more interactive, more adaptable. \
5 17 \Zheng Yuanjie claim to love the World Cup, but did not expect a turn around on running scared, he said he just knew the goalkeeper to wear gloves. In addition, when Huang Jianxiang and Licheng Peng is also a straight face when talking about football star woodenly, a very long pause, he suddenly asked: \…
This is the \entertainment, sports stars joined the program always presents a relaxed, witty, funny atmosphere, the involvement of a professional football player, so programs can serve as a professional football analysis and opinion.
interactive web content has always been one of the advantages, in order to increase, \quiz on the issue of micro-Bo, Bo fans to guess results of the competition program of the guests are. \Ge Jingdong told the \
order to further expand, \, the Central People’s Broadcasting Station, Ding-way media, Air America Media, Chinese media, as hundreds of media, broadcast simultaneously with Sina, \In addition, Sina also cooperate with China Unicom, rental of satellite equipment, satellite upload by the way, the program signals transmitted simultaneously to synchronize the national broadcast on local television stations.
senior commentator Liu Xingliang appears on the Internet, this may be the Internet companies for the first time original content will be output to the traditional media, traditional media outlets to provide material and content. For the future internet media content to the original content from the purchase made a successful attempt.
According to Sina head of sales said, \
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